Missguided is a British online fast-fashion retailer, founded in 2009 by Niall Aslam. The company quickly gained popularity among young women due to its bold approach to fashion, affordable prices, and rapid response to the latest trends from runways and social media. Missguided targets confident girls and women aged 16–35 who want to look stylish and follow fashion trends without spending excessively.
The brand is known for its celebrity collaborations, including Pamela Anderson, Sofia Richie, and reality show Love Island cast members, as well as its fast production cycle, which allows new collections to be released weekly. To save on trendy clothing, it is recommended to use a Missguided promo code, which provides a significant discount across the full range of fashion items.
How to save on Missguided purchases
Buying stylish clothing at Missguided can be much more cost-effective if you know and use all the available ways to save that the brand offers.
- The first step to saving is subscribing to Missguided’s email newsletter. New subscribers receive a 20% welcome discount on their first order, automatically sent to their email. In addition to the initial discount, subscribers gain exclusive access to pre-sales, flash sale alerts, and special promo codes or coupons that are not available to regular customers.
- The Sale Section is a permanent area offering discounts of up to 80%. It features items from past collections, seasonal products, and surplus stock. The selection is updated daily, with particularly active updates on Mondays. Considering the fast pace of trend changes in fast fashion, purchasing from the Sale section is an excellent way to get stylish items at a fraction of their original cost, and you can sometimes combine sale items with a coupon or promo code to save even more.
- The Student Discount, available through Student Beans or UNiDAYS, provides a constant 30% off all items, including already discounted products. This is one of the most generous student discounts in the fashion industry. To activate it, you only need to verify your student status once and enter the corresponding promo code or coupon if prompted.
- Multi-Buy offers are regularly available on various categories, such as “2 for £20” on tops, “3 for £15” on accessories, or “2 dresses for £30.” These promotions often work seamlessly with Missguided promo codes or coupons to maximize savings.
- App-Exclusive Deals are available only in the Missguided mobile app. App users get an extra 10% off their first order and access to exclusive flash sales, sometimes alongside special promo codes.
- Free Delivery is offered on orders over £40 (standard) or £60 (express). An annual subscription at £9.99 covers free delivery, paying off after just 2–3 orders, and occasionally includes a promo code with extra perks.
- The Referral Program allows customers to receive £10 off for every friend they refer. Their friend also receives £10 off their first order over £40. Promo codes or coupons are automatically applied when the referral is confirmed. There is no limit to the number of referrals.
- The Birthday Discount provides a special 25% off during the month of your birthday, provided you are registered in the loyalty program, and can be combined with a Missguided promo code if available.
- The Outlet Section offers an additional 20% off already reduced prices. Here, items can be found for up to 90% off their original cost, and you may be able to apply a coupon for further savings.
- VIP Early Access gives active shoppers access to sales 24 hours before their official launch, often with promo codes distributed to email subscribers.
- Cashback Programs via various cashback services can return an additional 2–8% of the purchase amount, which can be used in conjunction with coupons or promo codes.
Adventures of a Couponista plays an important role in organizing all available ways to save at Missguided. Our team monitors the brand’s official website daily, tracks all active promotions, tests promo codes and coupons to ensure functionality, and collects information on hidden discounts and special offers.
We analyze the terms of each code, track student programs, and monitor exclusive app offers, presenting all the information in a clear, structured way to help users maximize savings.
How to apply a Missguided promo code
Active Missguided coupons can always be found on the Adventures of a Couponista service. Activating a promo code is simple and takes just a few seconds:
Step 1: Choose the appropriate Missguided coupon on our site and copy it.
Step 2: Go to the official Missguided website and add your desired items to the cart.
Step 3: Click the cart icon in the top-right corner or on the right-side panel.
Step 4: From the cart page, proceed to checkout.
Step 5: Locate the “Coupon code” field on the checkout page.
Step 5: Paste the copied coupon into this field.
Step 6: Click “Apply” to claim the discount.
Step 7: Ensure that the discount is applied correctly.
Step 8: Complete the purchase.

Current promotions
Missguided regularly runs a variety of promotions and special offers.
- Up to 80% Off Sale—a permanent sale with daily updated selections. Here, you can find trendy items from past collections at minimal prices, sometimes combined with coupons for extra savings.
- Student 30% Off—a year-round student discount via verification platforms. It works even on already discounted items, making purchases especially worthwhile.
- Multi-Buy Deals change weekly and offer attractive bundles. For example, “3 tops for £20” or “2 dresses for £35” allow significant savings.
- Free Delivery Over £40 lets you avoid shipping costs once the minimum order amount is reached. An annual subscription is available for frequent shoppers.
- App Exclusive 10% Off—for new mobile app users.
Users can also check current promotions and available coupons on our site, Adventures of a Couponista, where information is updated daily.
Advantages and features
The main advantage of Missguided is its speed in responding to trends. New collections appear weekly, allowing customers to stay up to date with the latest fashion trends.
Affordable prices make fashion accessible to a young audience. The average item costs £15–30, significantly lower than competitors.
Inclusive sizing—from UK size 4 to 24, including Petite, Tall, and Plus Size lines—ensures options for all body types.
Fast delivery with next-day delivery options allows receiving orders for important events.
Product range
- Clothing: Dresses, Tops and T-shirts, Jeans and trousers, Skirts and shorts, Outerwear, Knitwear and sweaters, Sportswear, Underwear and sleepwear.
- Footwear: Heels and shoes, Boots and ankle boots, Sneakers and trainers, Sandals and flip-flops, Boots.
- Accessories: Bags and backpacks, Jewelry, Belts, Scarves and hats, Sunglasses.
- Special Collections: Party & Going Out, Festival, Workwear, Loungewear, Swimwear, Maternity.
Missguided is the perfect destination for young women who want to look stylish and follow the latest trends without spending heavily. The brand successfully combines fast fashion with affordable prices, offering a wide range of sizes and styles to meet any occasion. With regular sales, generous student discounts, loyalty programs, and ongoing multi-buy deals, a fashionable wardrobe becomes accessible to every girl, regardless of budget.